Privacy

Privacy / Data protection declaration

We are pleased that you are visiting our website. The protection and security of your personal information when using our website is very important to us. We would therefore like to inform you at this point which of your personal data we collect when you visit our website and for what purposes it is used.

This privacy policy applies to the Internet offer of BusinessArt, which is accessible under the domain www.businessart.de as well as the various subdomains ("our website").

Who is responsible and how do I reach you?

Person responsible for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR)

BusinessArt Vera Peters

What is it about?

This privacy policy meets the legal requirements for transparency in the processing of personal data. This is any information relating to an identified or identifiable natural person. This includes, for example, information such as your name, age, address, telephone number, date of birth, e-mail address, IP address or user behavior when visiting a website. Information for which we cannot (or can only with a disproportionate effort) establish a reference to your person, e.g. by anonymization, is not personal data. The processing of personal data (e.g. collection, retrieval, use, storage or transmission) always requires a legal basis and a defined purpose.

Stored personal data are deleted as soon as the purpose of the processing has been achieved and there are no legitimate grounds for further storage of the data. We will inform you in the individual processing operations about the specific storage periods or criteria for storage. Irrespective of this, we store your personal in individual cases for the assertion, exercise or defense of legal claims and if there are statutory retention obligations.

Who gets my data?

We only disclose your personal data that we process on our website to third parties if this is necessary for the fulfillment of the purposes and is covered by the legal basis in the individual case (e.g. consent or safeguarding legitimate interests). In addition, we disclose personal data to third parties in individual cases if this serves the assertion, exercise or defense of legal claims. Possible recipients may then be, for example, law enforcement agencies, lawyers, auditors, courts, etc.

Insofar as we use service providers for the operation of our website, who process personal data on our behalf within the scope of commissioned processing pursuant to Art. 28 DSGVO, they may be recipients of your personal data. For more information on the use of processors and web services, please refer to the overview of the individual processing operations.

Do you use cookies?

Cookies are small text files that are sent by us to the browser of your end device during your visit to our website and stored there. As an alternative to the use of cookies, information can also be stored in the local storage of your browser. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies, on the other hand, enable us to perform various analyses, so that we are able, for example, to recognize the browser you are using when you visit our website again and to transmit various information to us (non-essential cookies). With the help of cookies, we can, among other things, make our website more user-friendly and effective for you, for example by tracking your use of our website and determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect the information directly from your browser. Cookies do not cause any damage to your end device. They cannot execute programs or contain viruses.

We provide information about the respective services for which we use cookies in the individual processing operations. You can find detailed information about the cookies used in the cookie settings or in the Consent Manager of this website.

What rights do I have?

Under the conditions of the statutory provisions of the General Data Protection Regulation (GDPR), you have the following rights as a data subject:

* Information according to Art. 15 DSGVO about the data stored about you in the form of meaningful information about the details of the processing and a copy of your data;

* Correction according to Art. 16 DSGVO of incorrect or incomplete data stored by us;

* Deletion pursuant to Art. 17 DSGVO of the data stored by us, insofar as the processing is not necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;

* Restriction of processing pursuant to Art. 18 DSGVO, insofar as the accuracy of the data is disputed, the processing is unlawful, we no longer need the data and you object to their deletion because you need them for the assertion, exercise or defense of legal claims or you have objected to the processing pursuant to Art. 21 DSGVO.

* Data portability pursuant to Art. 20 DSGVO, insofar as you have provided us with personal data within the scope of consent pursuant to Art. 6 para. 1 lit. a DSGVO or on the basis of a contract pursuant to Art. 6 para. 1 lit. b DSGVO and these have been processed by us with the aid of automated processes. You will receive your data in a structured, common and machine-readable format or we will transfer the data directly to another responsible party, insofar as this is technically feasible.

* Objection according to Art. 21 DSGVO against the processing of your personal data, insofar as this is carried out on the basis of Art. 6 para. 1 lit. e, f DSGVO and there are reasons for this which arise from your particular situation or the objection is directed against direct advertising. The right to object does not exist if overriding compelling legitimate grounds for the processing are demonstrated or the processing is carried out for the assertion, exercise or defense of legal claims. Where the right to object does not exist for individual processing operations, this is indicated there.

* Revocation according to Art. 7 para. 3 DSGVO of your given consent with effect for the future.

* Complaint pursuant to Art. 77 DSGVO to a supervisory authority if you believe that the processing of your personal data violates the DSGVO. As a rule, you can contact the supervisory authority of your usual place of residence, your place of work or our company headquarters.

How is my data processed in detail?

In the following, we inform you about the individual processing operations, the scope and purpose of the data processing, the legal basis, the obligation to provide your data and the respective storage period. An automated decision in individual cases, including profiling, does not take place.

Provision of the website

When you call up and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is stored temporarily in a so-called log file:

* IP address of the requesting computer

* Date and time of access

* Name and URL of the retrieved file

* Website from which the access is made (referrer URL)

* Browser used and, if applicable, the operating system of your computer, as well as the name of your access provider.

Our website is not hosted by ourselves, but by a service provider who processes the aforementioned data on our behalf in accordance with Art. 28 DSGVO.

Purpose and legal basis

The processing is carried out to protect our overriding legitimate interest to display our website and ensure security and stability on the basis of Art. 6 para. lit. f DSGVO. The collection of data and storage in log files is mandatory for the operation of the website. There is no right to object to the processing due to the exception under Art. 21 (1) DSGVO. Insofar as the further storage of log files is required by law, the processing is based on Art. 6 para. 1 lit. c DSGVO. There is no legal or contractual obligation to provide the data, however, calling up our website is technically not possible without providing the data.

Storage duration

The above data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. In the case of storage of data in log files, this is the case after 10 days at the latest. Storage beyond this period is possible. In this case, the IP address of the user is deleted or alienated by us, so that an assignment of the calling client is no longer possible and the data contained no longer have any personal reference.

Contact form

Nature and scope of processing

We can be contacted via our contact form and the e-mail address provided. In this case, the personal data of the sender, i.e. the user, transmitted with the inquiry will be stored. In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.

Purpose and legal basis

The legal basis for the processing of this data, which is transmitted in the course of sending a request, is Art. 6 para. 1 lit. f) DSGVO (legitimate interests of us as the responsible party).

If your inquiry, for example via our form for requesting a quote, is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) DSGVO (fulfillment of a contract, pre-contractual measures).

The processing of this personal data serves us to process the contact and to prepare a requested offer or order.

Storage duration

For personal data sent by e-mail, the contact form or the inquiry form, this is the case when the respective conversation with the user has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified.

Possibility of objection

The user has the possibility to object to the data processing at any time. The objection is to be sent to the following e-mail address: All personal data stored in the course of contacting us will be deleted in this case, unless a legal retention period precludes deletion.

Newsletter

Nature and scope of processing

If you register on our website to receive our newsletter, we collect your e-mail address as well as your name, first name and title and store this information together with the date of registration and your IP address. Subsequently, you will receive an e-mail in which you must confirm your registration for the newsletter (double opt-in). If you do not confirm the registration, it will automatically expire and the data will not be processed for the newsletter dispatch.

To send the newsletter, we use a service provider who processes your personal data on our behalf in accordance with Art. 28 DSGVO. Your data will not be passed on to third parties.

Purpose and legal basis

We process your data for the purpose of sending the newsletter based on your consent pursuant to Art. 6 para. 1 lit. a DSGVO. By unsubscribing from the newsletter, you can declare your revocation at any time with effect for the future pursuant to Art. 7 (3) DSGVO. There is no legal or contractual obligation to provide your data, but sending the newsletter is not possible without the provision of your data.

Storage duration

After registration for the newsletter, we store the data for a maximum of 24 hours until the confirmation of the registration. After successful confirmation, we store your data until revocation of your consent (unsubscription from the newsletter) and for technical reasons beyond that for a maximum of 3 days.

Information about your right to object according to Article 21 DSGVO

> Right to object on a case-by-case basis

You have the right to object at any time, on grounds relating to your particular situation, to the processing of data relating to you which is carried out on the basis of Article 6(1)(e) DSGVO (data processing in the public interest) and Article 6(1)(f) DSGVO (data processing on the basis of a balance of interests).

> Right to object to the processing of data for advertising purposes

You have the right to object at any time to the processing of data concerning you for the purpose of direct marketing. This also applies to profiling, insofar as it is associated with such direct marketing. The objection can be made informally

CDNJS

Nature and scope of processing

We use CDNJS to properly deliver the content on our website. CDNJS is a service of Cloudflare, Inc. which acts as a content delivery network (CDN) on our website.

A CDN helps to provide content of our online offer, especially files such as graphics or scripts, faster with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to servers of Cloudflare, Inc., whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed solely for the above purposes and to maintain the security and functionality of CDNJS.

Purpose and legal basis

The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and optimization of our online offer pursuant to Art. 6 para. 1 lit. f. DSGVO.

Storage duration

The concrete storage period of the processed data cannot be influenced by us, but is determined by Cloudflare, Inc. Further information can be found in the privacy policy for CDNJS: https://www.cloudflare.com/privacypolicy/

Facebook Pixel

Nature and scope of processing

We use Facebook Pixel from Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, to create so-called Custom Audiences, i.e. to segment visitor groups of our online offer, to determine conversion rates and to subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with Facebook, Inc.

Purpose and legal basis

We process your data with the help of Facebook Pixel for the purpose of optimizing our website and for marketing purposes based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO.

Storage duration

The concrete storage period of the processed data cannot be influenced by us, but is determined by Facebook, Inc. Further information can be found in the privacy policy for Facebook Pixel: https://www.facebook.com/privacy/explanation

Information on the use of our social media profile

Our websites use social plug-ins from the provider "Facebook". The social plug-ins are identified by the various logos of the providers.

When you visit our websites, data is not automatically transmitted to the aforementioned providers via the plug-ins. Only when you activate the plug-ins by means of a click, you give your consent that a connection to the servers of the providers is established and data is transmitted to them (Art. 6 para. 1 letter a DSGVO). We have no influence on the type and scope of the data collected and stored by the respective providers with the help of the plug-ins. Information on this can be found in the data protection notices of the respective providers:

Facebook: https://www.facebook.com/privacy/explanation

Supplementary information on data processing within the scope of our presence on social media platforms

We maintain so-called fan pages or accounts on the social network Facebook (facebook.com) in order to provide you with information and offers within social networks as well and to offer you further ways to contact us and to inform yourself about our media and publishing offers.

In the following, we inform you about which data we or the respective social network process from you in connection with the call and use of our fan pages/accounts.

a) Data that we process from you

Contact via Messenger/Direct Message

If you wish to contact us via messenger or direct message via the respective social network, we generally process your user name via which you contact us and, if necessary, store other data provided by you insofar as this is required to process/respond to your request.

The legal basis is Art. 6 para. 1 sentence 1 f) DSGVO (processing is necessary to protect the legitimate interests of the controller).

b) (Static) usage data that we receive from the social networks.

In the case of Facebook, we receive automated daily statistics concerning our fan pages/accounts via the Facebook Insights functionalities from Facbeook.

The statistics include, among other things, the total number of page views, likes, details on page activities and post interactions, reach, video views, and details on the proportion of men/women among our fans/followers.

The statistics only contain aggregated data that cannot be related to individual persons. You are not identifiable to us through this.

c) What data the social networks process from you

In order to view the content of our fan pages or accounts, you do not have to be a member of the respective social network and, in this respect, no user account for the respective social network is required.

Please note, however, that the social networks also collect and store data from website visitors without a user account when the respective social network is called up (e.g. technical data in order to be able to display the website to you) and use cookies and similar technologies, over which we have no control. For details, please refer to the privacy policy of the respective social network (see the corresponding links below at the end of this section)

Insofar as you wish to interact with the content on our fan pages/accounts, e.g. comment on, share or like our postings/contributions and/or contact us via messenger functions, prior registration with the respective social network and the provision of personal data is required.

We have no influence on the data processing by the social networks within the scope of their use by you. To our knowledge, your data is stored and processed in particular in connection with the provision of the services of the respective social network, as well as for the analysis of user behavior (using cookies, pixels/web beacons and similar technologies), on the basis of which advertising based on your interests is played both within and outside the respective social network. It cannot be ruled out that your data will be stored by the social networks outside the EU/EEA and passed on to third parties.

Information on, among other things, the exact scope and purposes of the processing of your personal data, the storage period/deletion as well as guidelines on the use of cookies and similar technologies in the context of registration and use of the social networks can be found in the privacy policy/cookie policy of the social networks. There you will also find information on your rights and objection options:

https://www.facebook.com/privacy/explanation

https://www.facebook.com/policies/cookies/

Notes on our Facebook fan page

We are jointly responsible with Facebook for the personal content of the fan page. Data subject rights can be asserted with Facebook Ireland as well as with us.

The primary responsibility under the GDPR for the processing of Insights Data lies with Facebook and Facebook complies with all obligations under the GDPR with respect to the processing of Insights Data, Facebook Ireland provides the essence of the Page Insights Supplement to Data Subjects.

We do not make any decisions regarding the processing of Insights data and any other information resulting from Art. 13 GDPR, including legal basis, identity of the controller and storage period of cookies on user devices

You can find further instructions directly on Facebook here:

Supplemental Agreement with Facebook - https://www.facebook.com/legal/terms/page_controller_addendum

You can request the concept on which the offer is based from us at any time under the keyword "Facebook usage concept".

Facebook plugin

Nature and scope of processing

We have integrated components of Facebook Plugin on our website. Facebook Plugin is a service of Meta Platforms Ireland Limited and offers us the possibility to aggregate content from the social media platform and display it on our website.

When you access this content, you connect to servers of Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, where your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the purposes mentioned above and to maintain the security and functionality of Facebook Plugin.

If a user is registered with Meta Platforms Ireland Limited, Facebook Plugin can associate the viewed content with the profile.

Purpose and legal basis

The use of the service is based on our legitimate interests, i.e. interest in a platform-independent provision of content pursuant to Art. 6 para. 1 lit. f. DSGVO.

Storage duration

The concrete storage period of the processed data cannot be influenced by us, but is determined by Meta Platforms Ireland Limited. Further information can be found in the privacy policy for Facebook Plugin: https://www.facebook.com/policy.php.

Google CDN

Nature and scope of processing

We use Google CDN to properly deliver the content of our website. Google CDN is a service of Google Ireland Limited, which acts as a content delivery network (CDN) on our website.

A CDN helps to provide content of our online offer, especially files such as graphics or scripts, faster with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Google CDN.

Purpose and legal basis

The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and optimization of our online offer pursuant to Art. 6 para. 1 lit. f. DSGVO.

Storage duration

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google CDN: https://policies.google.com/privacy.

Google Fonts

Nature and scope of processing

We use Google Fonts from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as a service to provide fonts for our online offer. To obtain these fonts, you connect to servers of Google Ireland Limited, whereby your IP address is transmitted.

Purpose and legal basis

The use of Google Fonts is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

Storage duration

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Fonts: https://policies.google.com/privacy.

Google Maps

Nature and scope of processing

We use the map service Google Maps to create directions. Google Maps is a service of Google Ireland Limited, which displays a map on our website.

When you access this content on our website, you establish a connection to servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and, if applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the purposes mentioned above and to maintain the security and functionality of Google Maps.

Purpose and legal basis

The use of Google Maps is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO.

Storage duration

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Maps: https://policies.google.com/privacy.

Google reCAPTCHA

Nature and scope of processing

We have integrated components of Google reCAPTCHA on our website. Google reCAPTCHA is a service of Google Ireland Limited and enables us to distinguish whether a contact request originates from a natural person or is automated by means of a program. When you access this content, you establish a connection to servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and possibly browser data such as your user agent are transmitted. Furthermore, Google reCAPTCHA records the user's browsing time and mouse movements in order to distinguish automated requests from human ones. This data is processed exclusively for the purposes mentioned above and to maintain the security and functionality of Google reCAPTCHA.

Purpose and legal basis

The use of the service is based on our legitimate interests, i.e. for protection when submitting forms according to Art. 6 para. 1 lit. f. DSGVO.

Storage duration

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google reCAPTCHA: https://policies.google.com/privacy?hl=en-US.

PayPal payment

Nature and scope of processing

We have integrated components of PayPal Express Checkout on our website. PayPal Express Checkout is a service of PayPal Pte. Ltd. and offers online payment solutions worldwide.

If you choose PayPal Express Checkout as your payment method, your data required for the payment process will automatically be transmitted to PayPal Pte. Ltd, San Jose, California, US.

As a rule, the following data is collected in this context: Name, address, company if applicable, e-mail address, telephone and cell phone number and IP address.

Purpose and legal basis

The use of the service is based on the execution of a contract, i.e. for the processing of payment transactions pursuant to Art. 6 para. 1 lit. b. DSGVO.

Storage duration

The concrete storage period of the processed data cannot be influenced by us, but is determined by PayPal Pte. Ltd. Further information can be found in the privacy policy for PayPal Express Checkout: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

YouTube video

Nature and scope of processing

We have integrated YouTube Video on our website. YouTube Video is a component of the video platform of YouTube, LLC, where users can upload content, share it over the Internet and receive detailed statistics.

YouTube Video allows us to integrate content from the platform into our website.

YouTube Video uses cookies and other browser technologies to analyze user behavior, recognize users, and create user profiles. This information is used, among other things, to analyze the activity of the content listened to and to generate reports. If a user is registered with YouTube, LLC, YouTube Video can associate the videos played with the profile.

When you access this content, you connect to servers of YouTube, LLC, Google Ireland Limited, Gordon House, Barrow Street Dublin 4 Ireland, where your IP address and possibly browser data such as your user agent are transmitted.

Purpose and legal basis

The use of the service is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO.

Storage duration

The concrete storage period of the processed data cannot be influenced by us, but is determined by YouTube, LLC. Further information can be found in the privacy policy for YouTube Video: https://policies.google.com/privacy

Privacy notice for online meetings, conference calls and webinars via "Zoom" of BusinessArt

We would like to inform you below about the processing of personal data in connection with the use of "Zoom".

Purpose of processing

We use the "Zoom" tool to conduct telephone conferences, online meetings, video conferences and/or webinars (hereinafter: "Online Meetings"). "Zoom" is a service of Zoom Video Communications, Inc. which is based in the USA.

Responsible

The responsible party for data processing directly related to the conduct of "Online Meetings" is BusinessArt.

Note: Insofar as you call up the website of "Zoom", the provider of "Zoom" is responsible for data processing. However, calling up the Internet page is only necessary for the use of "Zoom" in order to download the software for the use of "Zoom".

You can also use "Zoom" if you enter the respective meeting ID and, if necessary, further access data for the meeting directly in the "Zoom" app.

If you do not want to or cannot use the "Zoom" app, then the basic functions can also be used via a browser version, which you can also find on the "Zoom" website.

What data is processed?

Various types of data are processed when using "Zoom". The scope of the data also depends on the data you provide before or during participation in an "online meeting".

The following personal data are subject to processing:

User details: first name, last name, phone (optional), email address, password (if "single sign-on" is not used), profile picture (optional),
department (optional)
Meeting metadata: Topic, description (optional), attendee IP addresses, device/hardware information.

For recordings (optional): MP4 file of all video, audio and presentation recordings, M4A file of all audio recordings, text file of online meeting chat.

When dialing in with the telephone: information on the incoming and outgoing call number, country name, start and end time. If necessary, further connection data such as the IP address of the device can be stored.

Text, audio and video data: You may have the option of using the chat, question or survey functions in an "online meeting". In this respect, the text entries you make are processed in order to display them in the "online meeting" and, if necessary, to log them. In order to enable the display of video and the playback of audio, the data from the microphone of your terminal device and from any video camera of the terminal device will be processed accordingly for the duration of the meeting. You can switch off or mute the camera or microphone yourself at any time via the "Zoom" applications.

To participate in an "online meeting" or to enter the "meeting room", you must at least provide information about your name.

Scope of processing

We use "Zoom" to conduct "online meetings". If we want to record "online meetings", we will transparently inform you in advance and - if necessary - ask for your consent. The fact of the recording will also be displayed to you in the "Zoom" app.

If it is necessary for the purposes of logging the results of an online meeting, we will log the chat content. However, this will usually not be the case.

In the case of webinars, we may also process questions asked by webinar participants for the purposes of recording and following up webinars.

If you are registered as a Zoom user, then reports on online meetings (meeting metadata, telephone dial-in data, questions and answers in webinars, survey function in webinars) can be stored on Zoom for up to 12 months.

Automated decision-making within the meaning of Art. 22 DSGVO is not used.

Legal basis for data processing
Insofar as personal data of employees of BusinessArt is processed, § 26 BDSG is the legal basis for data processing. If, in connection with the use of "Zoom", personal data is not required for the establishment, implementation or termination of the employment relationship, but is nevertheless an elementary component of the use of "Zoom", Article 6 (1) f) DSGVO is the legal basis for data processing. In these cases, our interest is in the effective implementation of "online meetings".
Otherwise, the legal basis for data processing in the implementation of "online meetings" is Art. 6 para. 1 lit. b) DSGVO, insofar as the meetings are carried out within the framework of contractual relationships.
If no contractual relationship exists, the legal basis is Art. 6 para. 1 lit. f) DSGVO. Here, too, our interest is in the effective conduct of "online meetings".

Recipients / Disclosure of Data
Personal data processed in connection with participation in "online meetings" is generally not disclosed to third parties unless it is intended for disclosure. Please note that the content of "online meetings", as well as personal meetings, is often used to communicate information with customers, interested parties or third parties and is therefore intended to be passed on.
Other recipients: The provider of "Zoom" necessarily receives knowledge of the above-mentioned data, insofar as this is provided for in the context of our order processing agreement with "Zoom".

Data processing outside the European Union
"Zoom" is a service provided by a provider from the USA. A processing of personal data therefore also takes place in a third country. We have concluded an order processing agreement with the provider of "Zoom" that complies with the requirements of Art. 28 DSGVO.
An appropriate level of data protection is guaranteed on the one hand by the conclusion of the so-called EU standard contractual clauses. As additional protective measures, we have also configured Zoom in such a way that only data centers in the EU, the EEA or secure third countries such as Canada or Japan are used to conduct "online meetings".

Usercentrics Cookiebot

We use Usercentrics, a Consent Management Platform (CMP) on our website. The service provider is the German company Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany. To learn more about the data processed through the use of Usercentrics, please see the Privacy Policy at. https://usercentrics.com/privacy-policy/

FunnelCockpit.com

For the creation and delivery of websites and landing pages, as well as for the execution and analysis of advertising measures, we use FunnelCockpit.com, which acts as a processor for us.

When you purchase the products we offer via our website, we process the data you provide for the conclusion and execution of the corresponding contract. The legal basis for this is Art. 6 para. 1 lit. b) DSGVO.

Using FunnelCockpit.com, we measure the success of our websites and in particular the so-called conversion rate, i.e. how many visitors conclude a contract with us. Our legitimate interest in this data processing is the optimization of our offers in order to be able to offer the purchase of our offers as easily and optimized as possible. The legal basis for the corresponding data processing is Art. 6 para. 1 lit. f) DSGVO.

LinkedIn Insight Tag

This website uses the Insight tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag:

With the help of the LinkedIn Insight Tag, we obtain information about the visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the key professional data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also be done across devices (e.g., PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted off-site advertising to visitors to our website, whereby, according to LinkedIn, no identification of the advertising addressee takes place. LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days. The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it in the context of its own advertising measures. For details, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis:

The use of LinkedIn Insight is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 (1) lit. a DSGVO; the consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Object to the use of LinkedIn Insight Tag:

You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in the account settings. To avoid a link between data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Leadinfo

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This recognizes visits by companies to our website based on IP addresses and shows us publicly available information for this purpose, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g., "leadinfo.com") to correlate IP addresses with companies and improve the services. For more information, please visit www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have an opt-out option. If you opt-out, your information will no longer be collected by Leadinfo.